EU PPWR
The PPWR obligation to reduce packaging weight and volume to the minimum required for function, safety and consumer acceptance.
Minimisation requires packaging to be no heavier or larger than necessary for its protective, hygienic, logistical, safety and regulatory functions. Marketing preference is explicitly not an accepted justification for excess material.
The obligation is evidence-based: producers must be able to show the performance criteria that determine the current specification. That turns minimisation into a documentation exercise as much as a design one.
In practice, the common findings are secondary packaging that duplicates primary protection, rigid inserts that could be fibre, and headspace retained from a discontinued fill volume.
The PPWR limit on void space in grouped, transport and e-commerce packaging, measured as a proportion of the packaging volume.
The EU regulation that replaces the packaging directive with directly applicable rules on recyclability, recycled content, reuse and labelling.
Designing packaging so it can be collected, sorted and reprocessed at scale, and under PPWR a legal requirement graded from A to E.
Packgine resolves your packaging to component level and applies the rules of every market you sell into.