EU PPWR

    E-commerce packaging

    Packaging used to ship an order directly to a consumer, regulated separately under PPWR and often in scope for marketplace EPR liability.

    E-commerce packaging is treated as its own category because it performs a transport function but reaches the consumer, so it lands in household waste streams. PPWR applies empty space limits to it and it is fully in scope for national EPR fees.

    Marketplace rules add a second dimension. Where a seller has no local establishment, several jurisdictions make the marketplace the obligated party, which means fulfilment packaging supplied by the marketplace and packaging supplied by the seller can be reported by different entities.

    Because e-commerce packaging composition varies by order rather than by SKU, reporting normally requires shipment-level data from the warehouse system rather than a packaging specification per product.

    Related terms

    • Article 24 empty space ratio

      The PPWR limit on void space in grouped, transport and e-commerce packaging, measured as a proportion of the packaging volume.

    • Producer (obligated party)

      The legal entity responsible for registering and paying EPR fees on packaging, usually the brand owner and otherwise the importer or first seller.

    • Covered material

      The packaging and paper categories that a specific EPR program regulates, defining exactly what must be reported and paid for.

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    Packgine resolves your packaging to component level and applies the rules of every market you sell into.