The EU's Packaging and Packaging Waste Regulation (PPWR) will require Digital Product Passports for packaging starting in 2027. DPPs are structured, machine-readable data records linked to each packaging item via QR code — containing material composition, recyclability, recycled content, and recycling instructions. Packgine helps brands build the data infrastructure they need to be DPP-ready.
By Kevin Kai Wong, Managing Partner, gCurv Technologies
A Digital Product Passport (DPP) is a structured, machine-readable data record linked to a product via QR code or digital identifier. Under the EU PPWR, DPPs will carry packaging composition, recyclability, recycled content, and environmental impact data accessible to consumers, recyclers, and regulators.
The EU PPWR mandates digital labelling — QR codes linked to structured environmental data — beginning in 2027. Full DPP implementation is expected to scale through 2029 as the EU single packaging registry replaces national databases.
DPPs for packaging must include material composition, weight, recyclability grade, recycled content percentage, producer identification, and recycling/disposal instructions. Brands need to collect and structure this data at SKU level.
DPP data overlaps significantly with EPR reporting data. Brands that maintain structured packaging data for EPR compliance are already building the foundation for DPP readiness.
The European Commission is developing standardized DPP data formats. Early adopters should structure their packaging data using existing frameworks like GS1 and RecyClass to ensure compatibility.
While DPP enforcement begins in 2027, building the data infrastructure takes time. Brands that start structuring packaging data now will be compliance-ready when requirements take effect.
Captures all DPP-required data points — material composition, recyclability grades, recycled content — at SKU level
Structures packaging data in formats compatible with emerging EU DPP standards
Links DPP data to existing EPR compliance workflows for maximum efficiency
Tracks PPWR DPP implementation timeline and alerts your team to milestones
Generates DPP-ready data exports for integration with QR code and labelling systems
Maintains version-controlled packaging data history for regulatory audit purposes
A DPP is a machine-readable data record linked to each packaging item via QR code. It contains material composition, recyclability data, recycled content percentage, and recycling instructions. Under PPWR, DPPs become mandatory for packaging starting in 2027.
Digital labelling requirements under PPWR begin in 2027, with the full EU single packaging registry replacing national databases by 2029. Brands should begin building DPP-ready data infrastructure now.
DPPs require material composition, weight, recyclability grade, recycled content percentage, producer identification, and end-of-life recycling or disposal instructions — all at the individual packaging item level.
DPP data requirements overlap heavily with EPR reporting requirements. Brands already managing structured packaging data for EPR compliance have a significant head start on DPP readiness.
Yes. Packgine's packaging data platform captures all the data points required for DPPs — material composition, recyclability grades, recycled content, and producer information — and structures them for DPP compatibility.
Content reviewed by Kevin Kai Wong, Managing Partner at gCurv Technologies
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