EU PPWR
The PPWR requirement for standardised material and disposal labelling on packaging and on waste receptacles across the EU.
PPWR introduces harmonised labels indicating packaging material composition and the correct disposal stream, with matching labelling on waste receptacles so the two systems align. The intent is to end the situation where each member state mandates a different sorting pictogram.
Until the harmonised system applies, national requirements remain in force, most visibly France's Triman and info-tri and Italy's environmental labelling decree. Producers selling across the EU currently need country-specific artwork.
Artwork lead times make this a planning problem. Harmonised labelling changes every SKU sold in the EU, and packaging artwork cycles are typically measured in quarters.
France's mandatory sorting logo and accompanying sorting instructions, required on consumer packaging placed on the French market.
The EU regulation that replaces the packaging directive with directly applicable rules on recyclability, recycled content, reuse and labelling.
A machine-readable record of a product's material, circularity and compliance data, accessed through a data carrier such as a QR code.
Packgine resolves your packaging to component level and applies the rules of every market you sell into.