Data and reporting

    Digital product passport (DPP)

    A machine-readable record of a product's material, circularity and compliance data, accessed through a data carrier such as a QR code.

    The digital product passport is the EU's mechanism for making product data available across the value chain and to consumers. It is being introduced by product group under the ecodesign framework, with packaging data among the attributes in scope.

    The requirement that matters is structural: passport data must be machine readable, persistent and tied to an identifier resolvable through a data carrier. Documents on a website do not satisfy it.

    For packaging teams, DPP raises the same underlying question as PPWR: is component-level composition data held in a system of record, or is it distributed across supplier emails and artwork files.

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