Materials and recyclability

    Post-consumer recycled content (PCR)

    The share of a packaging component made from material recovered after consumer use, regulated by minimum targets under PPWR and taxed in the UK.

    Post-consumer recycled content is material recovered from waste generated by end users, as distinct from pre-consumer or post-industrial scrap recovered inside a manufacturing process. Only post-consumer material counts toward most regulatory targets, which is a frequent source of over-reporting.

    PPWR sets minimum recycled content percentages for plastic packaging by category, rising over time, with contact-sensitive packaging treated separately. The UK Plastic Packaging Tax works from the other direction, charging a per-tonne rate on plastic packaging that contains less than 30 percent recycled content.

    Both mechanisms require evidence, not assertion. Supplier declarations, mass-balance certificates and batch-level traceability are the practical requirement, and companies that cannot produce them are treated as being at zero percent.

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    Related terms

    • UK Plastic Packaging Tax (PPT)

      A UK tax charged per tonne on plastic packaging containing less than 30 percent post-consumer recycled content.

    • Mass balance

      A chain-of-custody method that allocates a quantity of recycled feedstock to a share of output, used to evidence chemically recycled content.

    • PPWR (Packaging and Packaging Waste Regulation)

      The EU regulation that replaces the packaging directive with directly applicable rules on recyclability, recycled content, reuse and labelling.

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